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Two key unions turn on Labor, running attack ads and pulling campaign funds a month out from Victorian election

Politics · 28 October 2026

Two key unions turn on Labor, running attack ads and pulling campaign funds a month out from Victorian election
Image: The Guardian World

Two major unions in Victoria have publicly distanced themselves from the Labor government just a month before the state election. The Australian Services Union (ASU) has initiated a campaign featuring ads that accuse Labor Minister Ben Carroll of dishonesty. Meanwhile, the Electrical Trades Union (ETU) has decided to redirect its financial resources away from the Labor campaign to focus on defending its members during an ongoing royal commission.

The ASU, which traditionally aligns with the Labor Party, has taken a significant step by not only launching these attack ads but also confirming that it will not engage in doorknocking efforts to support Labor candidates. This shift marks a notable break from the usual collaboration between the unions and the party, raising questions about the dynamics of their relationship as the election approaches.

This development is significant as it highlights growing discontent among union members regarding the Labor government's policies and actions. The unions' decision to withdraw support could have a substantial impact on Labor's electoral prospects, particularly in a state where union backing has historically played a crucial role in securing votes.

As of now, it remains unclear how this rift will affect the overall election outcome and whether other unions may follow suit. Additionally, the implications of the ETU's financial redirection for its members' representation in the royal commission are still being assessed. The unfolding situation is likely to evolve as the election date draws nearer, with potential ramifications for both the unions and the Labor government.